Privacy Policy

Who We Are

Awkward Estates is operated by Testate Technologies Ltd, a company registered in England and Wales. Our website address is www.awkwardestates.com.

What Data We Collect

• Email address — if you subscribe to our newsletter or complete the risk quiz
• Quiz responses — your answers to our estate planning risk assessment (anonymised unless you provide your email)
• Usage data — pages visited, referral source, and basic device information via Google Analytics

How We Use Your Data

• To send you estate planning stories and tips (if subscribed)
• To provide your personalised risk assessment results
• To understand which content our readers find most useful
• To improve the website experience

Cookies

We use Google Analytics (GA4) to understand how visitors use our site. Google Analytics sets cookies to identify unique visitors and track page views. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Data Sharing

We do not sell, rent, or share your personal data with third parties. Your email address is stored securely in our database and used solely for sending you content you have opted into.

Your Rights

Under UK GDPR, you have the right to access, correct, or delete your personal data. To exercise these rights, contact us through our social media channels or unsubscribe directly from any email we send.

Data Retention

We retain subscriber data for as long as you remain subscribed. Unsubscribed records are permanently deleted within 30 days. Quiz responses are retained in anonymised form for analytics purposes.